On-Demand Solution in CRM.. is it the answer to the future?

The trend of CRM have change rapidly since the introduction Salesforce.com Organisations are turned away from conventional large scale CRM that requires lengthy implementation to web-based, easy-to-use that only needs few days of implementation. So this entry will discuss whether the on-demand solution is the new type of crm or just the technology advancement that has change the way we used to do things.

The on-demand solution is a rapid application development product where modules or features are added as the product matures. For instance, the current SAP CRM on-demand solution only offers sales force automation ability in the CRM. However, more features will be added as the product matures. In comparison to the established brand such as Salesforce.com or Oracle-Siebel, they also added features through version upgrades or patches. This incremental development methodology enables the CRM product to stay relevant to today's market trend and environment.

CRM is one of the product that support decision making rather than process automation. As we have known, decision support system need to be develop quickly so that the problem that a decision maker face can be solve as soon as possible. The analytics capability that associate with the CRM enables the decision maker to make decision based on the findings from the use of CRM. As a result, CRM is best develop and implement within short cycle to stay current and relevant.

Therefore, we can say that On-demand solution for CRM is a new method for organisations to get the functionality of conventional large scale CRM within short period of time. This option is viable for more organisation especially for those that could not afford the infrastructures that need to be build to have the full capability of a CRM.