This clips show a very interesting information system that this society or government have created. Through various websites such as social networking and click and mortar store to federal agency, our details have been kept to identify us. Perhaps they have more information about us that we could possibly know about ourselves.
This give an interesting perspective of data mining in CRM for organisation. Organisation now can obtain information regarding individual preferences through social networking sites such as facebook. It contains your marital status, current occupation, age, even credit card number and type. These information can be use as a starting point for data mining for organisation seek to analyse individual personalities and behaviour.
Another thing I have encounter previous week is that website that I used to register with my credit card requested my credit card number for verification after a year of cancellation of my subscription. Just wonder why would they like want to keep my credit card number after a year period? It doesn't really improve their business but I believe it only serve as a data for their CRM purpose.
All these issues bring us to what we known as customer privacy. Is it having us putting so much private information on the website has compromised our privacy or do we really getting better customer service and higher quality lifestyle as a result? -> More will be explore in following weeks blogs
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