Monday, September 3, 2007

CRM and Privacy

Looking from last week data mining in social networking site and relates it to the guest lecture's event-based marketing, a very interesting quote from him was "it just matter of time before NAB poke you on facebook".
It sounds funny but that is one of the possible scenario. Looking at the change of myspace, it was neat and nice to use as a social networking tool but once the audience became so big, it has become a channel for music companies and other industries to promote their product.
However, in today's THEAGE article, it shows that how use social networking site can actually promotes career success. However, this involve using personal information to drive popularity among your networks. Nevertheless, this personal information that is publicised will face a certain risk by allowing criminal groups to take advantage on. So in general, everything is about give and take, or take and give. There's hardly a win-win situation but more likely is split the difference.

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